Wati

In the digital age, reaching and interacting with customers on digital platforms plays an extremely important role for businesses. One of the most popular social media communication channels today is WhatsApp. With more than 2 billion users globally, WhatsApp has become an indispensable communication channel in businesses' marketing and business strategies.

To exploit the maximum potential of WhatsApp, many businesses have deployed Wati - a WhatsApp Business API platform that helps automate and improve the efficiency of communication, marketing, sales and customer care activities on the application. This popular messaging app. In this article, we will learn about Wati - the features, applications and benefits it brings to businesses.

I. Introduction to Wati

1. Definition of Wati

Wati is a technology platform built on the WhatsApp Business API, providing solutions to automate and increase customer experience on the WhatsApp messaging application. With Wati, businesses can set up communication, marketing, sales and customer care processes on WhatsApp in a synchronized and effective way.

2. Outstanding advantages of Wati

• Personalize customer communication : Wati helps businesses engage with customers in a personalized and direct way through WhatsApp.
• Automate marketing, sales, service, and support processes : With chatbot features, mass messaging, customer management, and data analytics, Wati helps businesses automate operational processes. operations, saving time and manpower.
• Increase sales and improve customer experience : Direct, personalized and quick interaction with customers on WhatsApp will help businesses increase revenue, improve service quality and build lasting relationships closely with customers.
• Integrate with many other tools and platforms : Wati can connect and integrate with CRM, ERP, Shopify, WooCommerce... tools to help optimize business processes.
• Easy to use, no technical knowledge required : Wati's interface and usage are designed to be direct and intuitive, users do not need to have in-depth knowledge of technology.

3. Who uses Wati

Wati is suitable for businesses of all sizes and industries such as:

• E-commerce, retail businesses, and product and service providers want to increase interactions and sales on WhatsApp.
• Companies doing business in the fields of FMCG, tourism, real estate, finance... want to improve customer experience on WhatsApp.
• Organizations and businesses need tools to support customers, answer questions, and handle complaints via WhatsApp channels.
• Recruitment companies want to interact and manage candidates on WhatsApp.

II. How Wati Works

1. Connect WhatsApp Business API

Wati provides a solution that connects directly to the official WhatsApp Business API, ensuring stability, security and compliance with WhatsApp regulations. This helps businesses avoid the risk of having their WhatsApp accounts locked when using unofficial tools.

2. Create automatic chatbots

Wati helps businesses build chatbots that can automatically answer frequently asked questions from customers, provide product advice, and support ordering and payment. Chatbots can operate 24/7 and are multilingual, helping to enhance customer experience.

3. Send mass messages

Wati allows businesses to send advertising messages, promotions, announcements... to a series of customers quickly and effectively. Message content can be personalized for different customer groups.

4. Customer management

Wati provides an integrated CRM for businesses to store, manage and track customer information. Features such as customer classification, notes, tagging... help businesses capture and manage customers more effectively.

5. Data analysis

Wati provides data analytics tools for marketing, sales, and customer care on WhatsApp. Businesses can track the effectiveness of campaigns, measure ROI and evaluate customer behavior to optimize business operations.

III. Main Features of Wati

1. Automated chatbots

• Automatic responses : Wati's chatbot can automatically answer frequently asked customer questions quickly and accurately.
• 24/7 support : Chatbot operates continuously 24 hours a day, 7 days a week, ready to support customers at any time.
• Multilingual : Chatbot can be configured to communicate in many different languages, serving multinational customers.
• Artificial intelligence (AI) integration : Chatbots use AI algorithms to understand context, learn, and improve response quality over time.

2. Send mass messages

• Personalize content : Wati allows businesses to personalize message content for different customer groups.
• Schedule messages : Businesses can schedule messages in advance to send them at the right time.
• Track results : Wati provides metrics on open rate, interaction rate... to evaluate the effectiveness of messaging campaigns.

3. Customer management

• Integrated CRM : Wati integrates a CRM to store, manage and track customer information.
• Customer classification : Businesses can classify customers according to criteria such as purchase value, interaction frequency...
• Notes and tags : Notes and tags are used to store additional information about customers.

4. Analyze data

• Detailed reports : Wati provides detailed statistical reports on marketing, sales and customer care activities on WhatsApp.
• Track campaign effectiveness : Businesses can track indicators such as open rate, interaction rate, conversion rate... to evaluate the effectiveness of campaigns.
• Measuring ROI : Wati helps businesses calculate and measure the return on investment (ROI) of marketing and sales activities on WhatsApp.

5. Integration

• Connect with CRM, ERP : Wati can integrate with CRM and ERP systems to synchronize customer data and optimize business processes.
• Integration with Shopify, WooCommerce : Wati supports integration with e-commerce platforms such as Shopify, WooCommerce to help manage orders and delivery more effectively.
• Connect with other tools : In addition, Wati can also connect with other tools such as Google Sheets, Zapier... to expand automation capabilities.

IV. Wati's Application

1. Marketing

• Sending advertising and promotional messages : Wati helps businesses send advertising and promotional messages to customers quickly and effectively.
• Collect customer information : Through chatbots, businesses can collect personal information, preferences and needs of customers.
• Increase interaction and receive feedback : Wati creates opportunities for businesses to interact directly with customers, collect feedback and improve products and services.

2. Sales

• Product consultation : Wati's chatbot can advise on products, answer questions and guide customers through the purchasing process.
• Order and payment support : Wati allows customers to order and pay directly on WhatsApp without switching to another channel.
• Post-purchase customer care : Businesses can use Wati to monitor and support customers after purchase and resolve arising problems.

3. Customer service

• Answering questions : Wati's chatbot can automatically answer frequently asked questions from customers, helping to reduce the load on the customer service department.
• Complaint handling : Wati supports businesses in receiving, monitoring and handling customer requests and complaints quickly.
• Technical support : Chatbots can provide guidance and solutions to technical problems that customers are facing.

4. Recruitment

• Candidate Interaction : Wati can be used to interact with candidates, send job vacancies notifications, make inquiries, and schedule interviews.
• Schedule interviews : Businesses can automatically schedule interviews with candidates through Wati's system.
• Send recruitment notices : Wati helps businesses send recruitment notices to candidates quickly and conveniently.

5. Survey

• Collect customer opinions : Wati provides tools to conduct surveys and collect feedback from customers about products and services.
• Evaluate products/services : Businesses can use Wati to evaluate the quality of products and services through feedback from customers.

V. Wati Pricing Plans

Wati offers flexible pricing plans that cater to different business needs. Below is some information about Wati's pricing packages:

Businesses can compare pricing packages to choose the package that suits their needs and budget.

BECAUSE. Wati Alternatives

Besides Wati, there are many other platforms that provide communication and marketing solutions on WhatsApp. Here are some alternatives to Wati:

1. MessageBird

• Advantages : Multi-channel communication, including WhatsApp, SMS, Voice, Email.
• Limitations : Higher cost compared to some other competitors.

2. Twilio

• Advantages : Cloud platform, provides API for many communication channels.
• Limitations : Needs high technical knowledge to deploy.

3. Gupshup

• Pros : Supports WhatsApp and many other channels.
• Limitations : Unfriendly interface, difficult to use.

4. 360Dialog

• Advantages : Focus on the Asian market, supports WhatsApp Business API.
• Limitations : Not widely available, customer support is not good.

Choosing the right platform will depend on the specific needs of each business.

Conclude

Above are some highlights of Wati's WhatsApp Business API platform, providing effective marketing, sales and customer care solutions on the WhatsApp application. With its flexibility, ease of use and many useful features, Wati is the top choice for businesses that want to take advantage of WhatsApp's potential to grow their business.